Hamra 3D: New dimensions in dairy development
One hundred years ago, DeLaval hosted an exhibition for thousands of dairy farmers from all over Scandinavia. This year, from June 11th-13th, we took it a step further – and hosted a conference or dairy experts from all over the world.
The flags of 35 nations were flying at Hamra Farm in Tumba, Sweden, as 250 delegates arrived at the main barn. They included farmers, processors, retailers, consumers, advisors, politicians, animal welfare specialists, UN officials, and media representatives from around the world – all of them ready to discuss the whole chain, from milk production to consumption.
What impact will Hamra 3D have on the dairy industry? As participants left, there was a lot of praise for DeLaval’s initiative in organising such an event. The hope is that we inspired closer co-operation between all levels of the dairy industry, an achievement that could improve food production and food safety – and open the door to new ideas from all sides. In a changing industry, we need to work together to find better ways of increasing productivity and sales, with a strong focus on animal welfare and consumer needs.
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